My top 5 tips for increasing adsense earnings (without increasing traffic)

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My top 5 tips for increasing adsense earnings (without increasing
traffic)

I have spent a long time trying to
improve the advertising earnings on my websites and I have managed to go
from a couple of dollars a month to 3 figures in a relatively short
time, without increasing the amount of visitors to my site.
The
tips I am about to tell you are what worked for me, but I encourage you
to try different things as each site is unique.1. Colour and
Position

This is probably the optimization which is mentioned
most regularly, but it's for good reason. You really should experiment
with different ad positions and different colour combinations. Each time
you make a change leave the ads for a week and see how your earnings
alter. Make a note of what works and then try something new. I was
always sceptical when I read these comments before but since I have
started playing with positioning my adsense revenue has multiplied by 4
times (crazy but true). Personally I've found that blending ads into the
site works very well but it's not the only way and you should try all
the combinations you can think of.2. Different date, different
adverts

This is one of my favourites and I intend to write a post
on how to do this next week, for now I will stick to the what and why.
In
simple terms, the older the page the more ads you show.
Despite
the fact that I have advertising, I don't actually like it. I have 0 to
very few adverts on new posts, and increase the ads on older ones. This
isn't so obvious here on Binary Moon, but on Binary Joy I have gone a little
crazy - but there is a method to my madness. The theory is that older
posts will be more appealing to search engines, and visitors who come
from search engines are more likely to click on ads. Another side effect
is that I "reward" regular visitors by not annoying them with adverts,
so I feel this is a good compromise. As I said above I'll go into this
one in more detail next week (with code).3. Content Targeting

This
one is a very simple change and is ridiculously straight forward to
implement. Google have a simple comment tag that you can place around
your primary content, and this is what your ads will be targeted to.

Key page content here

The idea is that you place
these comments around your core page content. That is, the content which
is mostly text, and which best reflects the content of your site. On a
blog this will generally be the main post content. The reason you do
this is so that the adverts don't target irrelevant content such as the
links in your sidebar.
You can also add regions you want Google to
ignore. I haven't used these myself but they are something I intend to
try in the not too distant future. You can read more on the section
targeting page of the Google Adsense help.4. Referrals

Google
Referrals don't make me a huge amount of money, but I like to include
them on all my sites. Currently I only use one referral package and it
only displays in Internet Explorer on the PC. It's for the Firefox
browser, and earns me roughly a dollar for every new install I generate.
Some sneaky css removes the ad for Firefox users so that they don't get
pestered with unnecessary adverts.
To do the show/ hide css on
your refferal code all I do is have a div with my referral button in it,
which I hide. I then use conditional css comments to load some css to
display the advert in IE.
I've put together a simple example of
what I mean below. Just copy and paste the code below into a new htm
document and then view it in IE and Firefox. In IE you will see the ad
block at the top of the page, in Firefox is "magically" disappears.

#adDiv {
display:none;
}

Stick your advert in here

Ad test

Some page content

5. SEO and Content

I get about 75% of my
traffic from search engines and, in my opinion, search engine visitors
are the ones most likely to click on adverts, far more so than the
regular visitors (which ties into the date based adverts above). Search
engine visitors are on a journey to find some information, if they can't
find what they want on my site then they might as well find it on one
of my advertisers sites, and that's the good thing about contextual
advertising - the ads are relevant to my readers.+1 for free -
Experiment, Experiment, then experiment some more

I know I've
said this already but I can't emphasize it enough experiment
constantly. Things are changing all the time so it's always
worth trying different advertising layouts and schemes.

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